When your blog becomes a business, it is a magical and historic moment. All the hard work of planning, writing, photo-taking, Google analyzing, trial and error, and general angst, is finally paying off. Literally.
But, wait, there’s more.
Once you cross over into a business model, which is to say monetizing your blog, the fun is just starting. I mean this sincerely. I for one love the whole process of figuring out how to gain new visitors who will engage with my site, have them share my content, and become a long-term loyal champion and customer.
One of the techniques on how to monitor your visitors’ behavior, to determine their preferences, and to know how to make the appropriate changes to your site is to do A/B testing. In short, you are taking an aspect of your site and creating two versions. This is where Google Analytics comes in handy. You will be able to determine which version is preferred by your audiance.
For example, take a landing page which is designed to give away a free e-book in exchange for an email address. This practice is called a conversion and is crucial to growing your business and subscription base. This is what I call the “give-get”, it sounds friendlier than “conversion rate”.
In an A/B test, you can have two types of copy used to convey the same message, or have vastly different background colors, or use one image graphics versus a video, or the location of the dialog box. You get the idea. This may sound nit-picky, but it all matters. I bet you a dozen donuts, the results will surprise you from time to time.
You can divide the test by gender, geolocation, and various other characteristics your audience has. You determine this by the what your google analytics tells you about your audience. A/B testing can be done on just about any aspect of your website and your newsletters, too.
I recommend testing one aspect at a time. Otherwise, you don’t know exactly what the audience is reacting to.
The more tests you do with your audience, the better you will know them. The more you know your audience the better chance you will provide them the type of content and experience they prefer.